People are in the buying mood. It’s the holiday season and everyone’s looking for the perfect gifts for friends and family members. This is the time of year that advertisers relish. People are just waiting to spend their money and if your product is decent enough, making sales can be like shooting fish in a barrel.
Unfortunately for Facebook, Mashable reports that rather than cashing in on the spending spirit, the social giant announced a halt on testing for their third-party mobile ad network. The ad network focuses on advertising within third-party mobile apps and could be compared to Google’s AdSense – the hope being that Facebook could significantly increase its ad volume without overwhelming its own mobile app users with advertisements.
Facebook – still searching for a way to leverage its more than 1 BILLION users to generate significant profits – is once again experiencing frustration and mild defeat. While still the largest social network in the world, their troubles are steadily becoming just as big.
Still embroiled in yet another privacy kerfuffle, it wouldn’t surprise me if this delay was the last straw and Zuckerberg swapped out his trademark grey hoodie for something even gloomier.
As for us Facebook and mobile app users, I’m not sure if this is a win or a loss. On the one hand, I’m not thrilled about Facebook cramming even more advertisements down my digital throat. But on the other hand, I’m beginning to detest the full-page, poor quality advertisements that keep popping up while I’m trying to get over 500,000 points on Subway Surfer.
“No, I do not want to buy ‘Dessert Maker’, thank you very much.”
So if Facebook develops a better way to display advertisements on mobile and can make them more targeted, I guess I would be open to that change, seeing as mobile advertising is an inevitability.
Either way, Facebook cannot be happy about the last week or so. Plagued by privacy issues and now forced to reallocate resources from their promising new ad platform to address their current Facebook-mobile ad woes, the holiday season seems to be a bit of a let-down for poor Facebook. And seeing as this is the season of giving, I think we should all help out everyone’s favorite social giant by clicking on a Facebook Timeline ad. Perhaps we can’t do anything about their mobile ad issues, but if we can find it in our hearts to spare a click, maybe we can help Scrooge McZuck have a merry Christmas, after-all.
p.s. Happy holidays from SUM