Just a quick post today about a social media management tool that we’ve found to be extremely helpful for managing the myriad of social media accounts on behalf of clients. The tool is called HootSuite and as far as social media management tools go, we think it’s top dog.
If you’re a small business or even a social media maven that manages multiple personal accounts, this web tool will make your life about a million times easier. With an intuitive dashboard and features like link shortening and post scheduling, it’s the perfect blend of simplicity and power. They also have a GREAT iPhone app that makes managing your social presence on the go even easier.
After you’ve signed up, you’ll be able to link social media accounts that you manage to HootSuite. The simplistic design makes for a very seamless linking process. Just click “Add a Social Network” to get started.
After you’ve connected a few accounts, use the navigation toolbar on the left to move from feature to feature.
Clicking on “Streams” will bring up the page that you will see every time you launch HootSuite. This is your main dashboard and where you will manage your accounts.
The social media accounts that you manage are represented towards the top as tabs. The vertical columns that comprise a majority of the screen are called “Streams”. Essentially, Streams are just dynamic feeds of information from the social media accounts you’re managing, like @mentions, direct messages, news feeds, and more. Selecting “Add Stream” on a particular tab will bring up a small window that lists the types of streams you can add, depending on the type of social media account contained in that tab (i.e. Facebook, Twitter, Google+, etc.).
Once you get a few Streams added for each account, you can begin exploring all of the features HootSuite has to offer. Compose a status update or Tweet for any of your accounts, right from the ever-present “Compose Message…” field towards the top of the dashboard.
The icons to the right of the input field allow you to attach an image, add your location, or even schedule the message to post at a later time or date. For you Twitter users, you can shorten links from here as well. Using this feature will allow you to track the number of people who have clicked on a particular link in the analytics page of HootSuite – a very useful feature, especially if you’re using HootSuite for business.
I can’t tell you how much easier life has gotten since signing up for this service. Being able to see all of our clients’ social interactions from one dashboard has been invaluable and has cut down our management time significantly. And even though this was just a quick run-through of the basic features HootSuite has to offer, I hope it has enticed you to sign up and start exploring what this powerful tool can do. The basic version is free and will allow you to do everything I mentioned above and more. HootSuite Pro is only $9.99/month and gives you access to pretty much every feature you’d want in a social management tool.
So whether you’re a growing business that’s looking for a way to simply manage your various social media accounts, or just a social media enthusiast that’s tired of logging into 5 different accounts throughout the day to manage your social life, HootSuite’s probably the solution for you. Try it out and let me know what you think in the comments!