Myspace owners Chris and Tim Vanderhook, along with Justin Timberlake, have debuted a preview of the new and improved Myspace.com and, to be honest, I’m actually quite impressed. They’ve essentially taken components of what has made several other social media giants successful (Facebook, Twitter, Pinterest), and combined them in a slick, new layout that stays true to its original purpose: uniting artists and fans around their love of music.
The first thing that struck me is the overhaul to the basics: background, coloring, typography, etc. The new look is polished, modern, and makes great use of negative space and differences in font size. By letting users customize their original Myspace pages, the site became an amalgamation of obnoxious color combinations and graphics, and it lacked brand consistency. It seems as though they’re moving away from this overuse of customization and, instead, offering users an interface they can all be content with. My first impression left me wondering “Why didn’t they do this sooner?”.
Back to Basics
Myspace has helped launch the careers of many musicians and while a lot of the original users jumped ship when Facebook became popular, the core set of diehard musicians and their fans have stuck with the original social network and are about to be rewarded handsomely with a beautiful, new website. As a nod to its heritage and loyal users, Myspace has improved many aspects of its music-centered features and, again, updated everything with their new look. The preview shows a feature called “Mixes” – much like Facebook’s “Albums” – that allows users to share photos and event information, all centered around playlists they’ve built. On the flip side, musicians are able to track fan activity and information relevant to their music in a new overview section of their fan info page. Justin Timberlake, an investor in Myspace, is featured heavily throughout the walkthrough and appears to be the celebrity face of the new publicity push.
If Pinterest and Facebook’s Timeline had a baby, it would look like “The Stream”. It’s a collection of posts from your friends and artists you follow, but it’s presented in a very visual way, much like Pinterest. The Stream scrolls across the page horizontally, making for a unique user experience, but one that has yet to be tested en masse.
And as if not to leave out Twitter, Myspace has incorporated trending topics and 140-character updates into their new site. The “Trending” feature is also presented in a Pinterest-like manner and it definitely captures your attention. And following the rest of their styling changes, their 140-character updates are bold and make use of interesting typography.
To SUM It Up
To say Myspace got a makeover is an understatement. You can tell they’ve been spending a lot of time collecting the best looks and features from their competition and are rolling it out in a new and exciting way, but one that stays true to their musical background. Who knows if they can be a contender once again…but they’re definitely on the right track.
To preview the new Myspace, click here