New brand for a new year

Dashwire

After its acquisition by HTC, Dashwire was in need of a little reinvention. The challenge was to strike a perfect balance between consumer and corporate messaging.

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The Branding Process

Through a series of onsite and highly interactive branding exercises, we were able audit Dashwire's brand, develop a brand identity that matched the current vision, and iterate upon every brand element until everything clicked. Dashwire now has a brand it's proud of and excited to share.

Outcomes
Dashwire Info

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